APEX Athletic Club

The visual language is the opposite of the wellness pastel most gyms reach for. Ink canvas, one hot pink accent, one mint signal, Space Grotesk for display and JetBrains Mono for anything numeric — times, prices, capacities — so the timetable reads like a schedule board rather than a brochure. The photography is stock, so the grid imposes its own treatment (grayscale, dimmed, colour returning on hover) instead of hoping six unrelated shoots agree with each other.

Almost all of the work was in the parts that are usually faked. Booking a class is a member action, so the CTA opens an identity gate, not a payment funnel — and after signing in, the booking the visitor originally clicked resumes on its own. The seven-day timetable is generated from the real date, so it can never show a stale week. The shop derives its member discount from the list price at render time rather than storing a second number that could drift. The guest pass emits an actual ticket with a scannable QR, encoded by hand — around 200 lines of Reed-Solomon and mask scoring — and validated by decoding the rendered bitmap, because a QR that looks right and never scans is the easiest thing in the world to ship.