20+ years of product design craft, now AI-native.

Product UI/AI/UX Designer · Ryze Beyond (formerly TrafficPoint)

• Scaled design as the company grew 32 → 110+ employees
• Shipped Sonary Software Stack Manager — dashboards, AI recommendation flows, chatbot UX
• Sole designer on every company website and product throughout — the design team varied from 1 to 4 people, with the other designers covering social media rather than product
• Worked alongside talented designers in the larger-team periods, sharing knowledge in both directions. I tended to handle the more complex system specs given my years in the craft
• Architected reusable Figma component systems — variants, auto-layout, nested and interactive components
• Multiple design systems and icon sets across several product verticals, accessibility-conscious
• User research, usability testing, A/B testing, personas, journey mapping — grounded decisions in real behavior
• Motion and visual craft — SVG micro-interactions and loaders, UI animation, brand logos and marks, 3D concept explorations, and short-form video creation for product and marketing
• AI in daily practice: Claude and ChatGPT for concepting and iteration, Midjourney / Leonardo / Figma AI for visual assets

Senior UI/UX Designer · Smart.bid (LoanMax Team)

• Led UI/UX for the LoanMax brand and its sub-brands across all platforms
• Rebranded the website, mobile web, and payment application end-to-end
• Built a financial portal from scratch — wireframes, UX flows, UI design, and hand-off specs
• Produced design materials for landing pages, blogs, marketing sites, and social
• Created high-impact visual design assets and reusable design solutions across the team

UI/UX Designer · Wochat

• Live voice, text, and video translation messaging app — owned all design aspects (sketches, user flows, wireframes, specs) for the mobile app
• Researched new features and ideas; owned Wochat brand identity from scratch
• Specified and designed both mobile and desktop sites; built page templates in HTML5 / CSS3
• Designed landing pages, marketing banners, and micro-animations
• Wrote video scenarios and handled the post-production compositing

UI/UX Designer · Gamingtech

• Sports betting and casino gaming products — sketches, wireframes, and full UI design for mobile and web
• Owned branding, specification, and design for the 10Bet, Real Deal Bet, and Bet Rally brands
• Designed responsive landing pages, product surfaces, and applications
• Produced marketing banners and interactive calendars, including animated interactive banners built in HTML5 / CSS3

Interactive Art Designer · Mench — Qdigital

• Digital advertising agency — designed campaigns and interactive experiences for major Israeli brands including Bank Discount, Coca-Cola, and Laline
• Rich media banners, campaign microsites, and landing pages across Flash and HTML5 / CSS3
• Owned art direction on multi-client briefs, from concept through delivery

Interactive Art Designer · IGMD Affeurope — Tradologic

• White-label platform provider for online casino and binary options operators — designed operator-facing interfaces and player-facing UI
• Trading widgets, casino lobbies, gaming HUDs, and promotional landing pages
• Delivered animated marketing assets in Flash / HTML5 for multi-market rollouts

Interactive Art Designer · Arc Interactive (Publicis Group)

• Digital advertising agency inside Publicis Group — designed campaigns for major brands including Bank Leumi, Afeka College of Engineering, and UMI Motors (Cadillac, Chevrolet)
• Interactive rich media, campaign microsites, and animated banner ecosystems in Flash and HTML5
• Contributed to team-designed campaigns awarded 12+ Cactus prizes (Or, Argent, Bronze) — Israel's top advertising awards — across five years at Arc Interactive, 2006–2011
• Cross-discipline collaboration with creative directors, copywriters, developers, and account teams inside a full-service agency

Department Manager & Print Designer · Gestimo

• First professional role — managed the in-house print and digital design department at an Israeli real-estate advertising firm
• Directed print collateral (brochures, catalogs, ads) and early web campaigns; oversaw output quality across a small design team