About

20 years of craft, now AI-augmented.

Senior Product Designer with 20+ years across fintech, gaming, and AI-first startups. Currently pioneering AI-augmented design workflows at Ryze Beyond, where a single designer now matches the output of a former 3-person team.

Experience

2019 — 2026

Product UI/AI/UX Designer · Ryze Beyond (formerly TrafficPoint)

Scaled design impact as the company grew 32 → 110 employees
Consolidated a 3-designer team into a single senior role via AI-augmented workflows
AI-augmented workflow: Claude, Midjourney, Figma AI
Built and maintained WCAG-compliant design systems
Launched the Sonary product line

2018 — 2019

Senior UI/UX Designer · Smart.bid (LoanMax Team)

Rebranded LoanMax across all platforms
Built a financial portal from scratch
Payment application design

2017 — 2018

UI/UX Designer · Wochat

Instant-translation messaging app
Full mobile + desktop design
HTML5/CSS3 implementation
Owned the brand

2015 — 2017

UI/UX Designer · Gamingtech

10Bet, Real Deal Bet, Bet Rally
Casino & sport betting design
HTML5 interactive banners

2013 — 2015

Interactive Art Designer · Mench - Qdigital

Digital campaigns and interactive experiences

2011 — 2013

Interactive Art Designer · IGMD Affeurope - Tradologic

Casino gaming & binary options interfaces

2006 — 2011

Interactive Art Designer · Arc Interactive (Publicis Group)

Cactus d’Or, d’Argent, and de Bronze awards won yearly
Digital advertising campaigns

2003 — 2005

Department Manager & Print Designer · Gestimo

Print and digital advertising

Skills

UX methods & design

User ResearchUsability TestingA/B TestingPersonasJourney MappingCompetitive AnalysisWireframingPrototypingInformation ArchitectureInteraction DesignResponsive & Mobile-First DesignAccessibility (WCAG)Design Systems

Design tools

Figma (primary)PhotoshopIllustratorSketchAfter EffectsCinema 4DZBrush

AI tools

Claude (Code, Artifacts, Skills)AI AgentsGeminiChatGPTMidjourneyLeonardo AIFigma AI

Visual & motion

IconographyVector IllustrationSVG micro-interactions (SVGator)

Code

HTML5CSS3 (Flexbox & Grid)Swift (learning)

Languages

FrenchNative
HebrewFluent
EnglishProfessional working proficiency

Awards & education

🏆 Cactus d'Or, d'Argent & de Bronze

French advertising industry awards, won yearly 2006–2011 at Arc Interactive (Publicis Group).

ORT Strasbourg (France)

Software Engineering School, 1994–1997 · Specification, design & programming of web applications

UI/UX Design Certification

Tal Florentin (Israel)