Senior Product Designer · 20+ years

20+ years of product design craft, now AI-native.

Product interfaces across web, mobile, 3D, video and concept art — designed with an AI-native workflow.

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12+ Cactus awards in 5 years · Publicis Group team contributor

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20+

Years designing products

Industries shipped in

SaaS · gaming · fintech · ads · mobile · 3D

12+

Cactus awards in 5 years

Publicis Group · team contributor

Designer on all web & product

Sole product designer while the team varied from 1 to 4

Work

Selected work

Sonary — Software Stack Manager

Sole-designed a SaaS to track software subscriptions — full dark/light design system, 96+ shipped frames, AI-powered flows.

Sonary — Marketing Website

Sole designer since 2019 on Sonary's SaaS comparison platform — 37 verticals, ~3,000 CMS pages, three major redesigns.

Top5

Sole designer on a family of ~37 vertical comparison sites (mattresses, POS, merchant services, dating…) powered by a single parametric Figma design system.

Ryze Beyond — Brand

Sole designer on the third full redesign of Ryze Beyond's marketing website (2026). Abstract-illustration design system built from scratch.

Ryze Beyond Hub

Sole-designed internal portal for Ryze Beyond employees — brand assets, product info and quick access in one place. Personal initiative from concept to full design system.

Sonary — Email Templates

Sole designer on a modular master email template for the Sonary ecosystem — 600/375 breakpoints, dark-mode aware, on-brand.

Playright

Sole designer on Playright since 2019 — UK online casino comparison platform. Initial 4-month delivery, then years of continuous design iteration. Full redesign underway.

UI/UX Work (2011-2018)

Selection of UI/UX work from 2011-2018 — Wochat instant translation app, a full SaaS dashboard, plus personal explorations in music apps, landing concepts and wireframes.

Digital Campaigns & Ad Design (2006-2011)

Digital campaigns produced at Arc Interactive (Publicis Group) between 2006 and 2011 — mini-sites, mini-games and animated banners in Flash and HTML/CSS. Cactus awards period.

Gamingtech — Casino & Sport Betting Platforms

Sole designer on Gamingtech's three brands (10Bet, Real Deal Bet, Bet Rally) — each running a casino and a sport betting vertical — for about 2.5 years.

Tradologic — Casino Platforms

Casino platform work at Tradologic (2011-2013, ~1.5-2 years) — white-label backend for Crown Europe, City Club Casino, City Tower Casino and other operators.

Experiments

AI Lab

Fictional mini-projects designed and built end-to-end, with AI as a sparring partner. Each one is a self-contained brief — a fake brand, a fake product, a real live demo. A way to keep the design muscle loose between client work.

Fitness · 2026

APEX Athletic Club

A fictional members club — five interlinked pages, a booking gate, a class timetable that never goes stale, a shop with a persistent cart, and a QR guest pass written from scratch.

Restaurant · 2026

Trattoria Fiori

A fictional Michelin-adjacent trattoria — full brand system, menu, reservation flow with fake auth. Built as a single-page experience.

Portfolio · 2026

This portfolio

How this site is built — the stack, the token set, the method, and an honest account of what was designed by hand and what was not.

Craft

Personal work

3D renders and digital painting — outside the product work.

Roadster concept — red

Hard-surface study of a two-seat body with an exposed intake spine. Lighting kept deliberately flat so the panel breaks carry the form.

Roadster concept — rear quarter

Rear three-quarter, framed to show how the roofline resolves into the wheel arch.

Roadster concept — front

The same shell in black. Stripping the colour puts the whole read on the highlights and the gap lines.

Roadster concept — three-quarter

The angle that sells a car: three-quarter front, low horizon, wheels turned just enough to show the arch.

RC buggy and transmitter

Chrome bodyshell over a suspension built rather than faked — springs, dampers and linkages all modelled.

RC buggy — ground level

Shot from the dirt so the tyres dominate the frame, with an open sky to throw the chrome into contrast.

Reptilian — full figure

Anatomy pass on a bipedal reptile. Scales sculpted as overlapping plates instead of a tiled texture.

Reptilian — bust

Closer crop onto the head and shoulder mass, where the plate layering has to survive the light.

Reptilian — portrait

Three-quarter portrait with a rim light along the jaw to lift the silhouette off the background.

Hoverbike concept

Enclosed twin-rotor bike. Clean white surfacing on black, lit to keep the intake shapes readable.

Creature in motion

Speed pass on a charging creature — the form deliberately half-lost in the smear, lit from inside the frame.

Podracer — engine detail

Turbine and tether rig close up, with the cockpit sled trailing behind on its cables.

Caped figure — torso

Untextured clay pass. At this stage the only thing that matters is whether the muscle groups hold together.

Thruster pod — hull

Panelled casing inside its retaining ring, with decals worn back to keep it from looking freshly built.

Thruster pod — nozzles

Rear view onto the four exhausts, where all the mechanical detail of the piece is concentrated.

Horned demon — front

Sculpt pass on a horned head. The horns are modelled as one continuous sweep so they read as grown, not attached.

Caped figure — front

Full figure, symmetrical stance, cape falling straight so the proportions can be checked against the centre line.

Caped figure — three-quarter

Turned into a walk, where the cape stops being a flat plane and has to behave like cloth.

Longsword — ornate hilt

Product-style render on white. The guard and pommel carry the detail; the blade stays plain to hold the light.

Eye study

Two eyes, one turned away. Sclera, iris depth and the wet edge of the cornea are the whole exercise.

Horned demon — three-quarter

The angle that tests the horn silhouette, and where the brow and cheek planes have to resolve.

Podracer — desert run

Wide shot across the dunes. The vehicle sits small in frame on purpose — the landscape is the speed.

Podracer — coupling

The energy tether between the two engines, which is what makes the whole rig read as one machine.

Podracer — head on

Straight down the line at full tilt, motion blur pulled through the background to a low sun.

Emoji set

Sixteen expressions painted as a single family — consistent light, consistent gloss, distinct at small sizes.

Portrait study

Likeness work in digital paint. It stands or falls on the asymmetry of a real face, not on rendering skin.

White rose — three steps

The same painting at three stages: sketch and colour choice, mixing, then texture and finish.

Material study

Sphere, ice and metal on one gradient — a test of how three surfaces handle the same single light.

White rose

The finished piece from the breakdown. White on black, where every petal edge has to be found in value alone.

20+ years designing products across fintech, gaming, and AI-first startups. Sole designer on every website and product at Ryze Beyond while the company grew from 32 to 110+ people — held together by an AI-augmented workflow.

User Research & Usability Testing
A/B Testing, Personas, Journey Mapping
Design systems (variants, auto layout, nested components)
WCAG accessibility
AI-augmented workflow (Claude, ChatGPT, Midjourney, Figma AI, Adobe AI, Firefly)
HTML5 / CSS3 (Flexbox & Grid)
3D & motion (Cinema 4D, After Effects, SVGator)

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